Chase contrasted the man and the machine to find out if machines had anything to give in copywriting. As it turned out, the marketing messages written by the algorithm were delightful for Chase and depressing for human creatives who took an ugly beating on click-through rates. …

Change produces huge amounts of uncertainty. And, if people hate something other than a common decision, then uncertainty.

Some people tolerate uncertainty better. Others even understand it as a necessary intermediate step before reorganizing things. But as a rule, uncertainty is a negative state of being. From the point of view of organizations, there is no shortage of uncertainty right now. It would not have required a pandemic…


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